I help early stage consumer startups figure out how to launch and grow a new product, service, or physical location. In the process, I help your team build a go-to-market playbook so you can carry on the work when I’m not there.

I’ve led integrated marketing campaigns at high-growth startups like Rent the Runway, The Wing, Tia, Modern Animal and The Sill. While Marketing Director at The Wing, I built the go-to-market muscle to prepare the team to 2x its physical footprint.

I help early stage consumer startups build ambassador and influencer programs so they don’t have to rely on paid. I can build your program from scratch or audit your existing efforts and recommend areas for improvement.

I built Rent the Runway’s College Ambassador Program from scratch and grew it to 500 ambassadors across 75 campuses nationwide. While at Tia, I turned influencer marketing into the primary acquisition driver for the company, accounting for 40% of new member growth.

I help Seed through Series C consumer startups build the right marketing foundations, unlock organic growth channels, and avoid unforced errors.

I’ve spent 10 years inside marketing teams at high-growth companies like Rent the Runway, The Wing, and Tia. While Marketing Director at The Wing, I rebuilt the marketing team from 1 to 10 team members and oversaw priority programs across brand, growth, and creative.